Senior Manager, Business Development & Marketing                                   
Landor Associates; New York, NY Sept. 2011 - Present

Business Development Manager
Bartle Bogle Hegarty; New York, NY July 2010 - April 2011

• Responsible for evaluating business opportunities based on agency criteria and short-term / long-term impact
• Assisted in RFP's and agency questionnaires
• Managed multiple pitches including global reviews
• Managed agency credentials: design, maintenance, structure
• Case Studies: assisted in developing both written and video formats
• Managed $900k budget: job numbers, billing, tracking, purchase orders
• Assisted in internal and external PR: agency visits, tours and conferences
• Account Management: broadcast client and confidential interactive project

Marketing Manager
Mirren Business Development; New York, NY September 2009 - July 2010

• Managed build, launch and daily operations of new business network and resource center - Mirren.org
  
• Development and implementation of marketing plan for Mirren.org
• Strategic planning for Mirren's social media
• Assistance in the planning and executing of the 2010 Mirren New Business Conference
• Survey research and analysis including the 2009 Search Consultant Review

Business Development Consultant
March 2009 - August 2009

• Sawtooth Group
• Johannes Leonardo
• Saffron Brand Consultants
• MediaCom                                                                         

New Business Manager
BERLIN CAMERON United; New York, NY 2007-2009

• Won key accounts including:
  
  • Wyndham Hotels ($30-40 M)
  • Comcast ($30-40 M)
  • Cabo San Cristobal ($1-5 M)
  • Sony Latin America ($1-5 M)
• Assisted in the planning and procurement of over fifteen proactive meetings for 2008
• Created new business infrastructure/database system
• Wrote and designed RFP and pitch presentations
• Managed and designed the agencies case studies and credentials
• Created intelligence dossiers on prospects for executive briefings
  • Research included in depth analysis of prospects competition, competitive and prospect creative, media spending comparison, background information on key executives, market/industry trends, recent articles and pitch details
• Oversaw $300K new business budget as well and tracked individual pitch budgets
• Managed multiple concurrent pitches
• Executed proactive new business projects that resulted in prospect meetings
• Assisted with consultant visits and external partner meetings

New Business Coordinator
Merkley + Partners; New York, NY 2007                                                                                                

• Won accounts including:
  
  • Fuse TV ($5 M)
  • Miralax ($40 M)
• Traffic and logistics coordinator for department
• Traveled nationally with pitch team; packed, shipped and set up pitch rooms
• Contributed to RFPs and presentation logistics as needed
• Updated/tracked prospect movement on ACT database
• Worked directly with CMO on aggressive phone techniques
• Assisted in developing prospect lists and executing direct mail programs
• Managed/trained new business interns, some of whom were hired

Account Executive    
RPR Marketing Solutions; New York, NY 2005 - 2007                                                                        

• Recommend product placements and integrations into television shows, feature films and high end celebrity events
• Clients include Fila, Vanessa Handbags, Maxius Haircare, Trimspa and Video Professor
• Significant media placements included E!, Access Holllywood, VH1, CBS, MTV, US Weekly, Life & Style, MTV.com, In Touch
• Managed client promotional events and respond to client requests on a daily basis
  • Included off and on site coordination at events of sponsorship packages and promotions
• Secured prospective clients through networking and cold calling
• Prepared proposals, drafted press releases
• Interacted closely with Senior Partner and CEO on new business initiatives
• Managed/Trained several interns across various accounts/events

ACT!, Salesforce.com, The List Inc., IBIWorld.com, Hoovers.com, Mintel, Access Confidential, TNS Stradegy, VMS, adbrands.net, TNS Adscope, Competitrack, Microsoft Office, Keynote, Usability Testing, Adspender, CMS/MS

Rider University, Lawrenceville, NJ                                                                                                  
Bachelor of Science 2006            
Major:  Business Administration
Minor: Science for Business
Honors & Activities: Deans List 

DAARSTOC - very selective executive training organization with weekly meetings held to improve interpersonal skills, develop presentation skills, and increase effectiveness as both an interviewer and interviewee. In addition to these techniques, DAARSTOC also provides skills in the areas of stress management, conflict management, rapport and networking.